Art Direction Rebranding Visual Identity

Box 828

Task

Lead the strategic rebrand of Box 828, transitioning the brand from a licensed CrossFit affiliate to an independent identity, redefining positioning, visual system and brand narrative while preserving local recognition and community strength.

  • Strategy

    Brand Strategy, Rebranding Strategy, Brand Positioning, Archetype Definition, Brand Voice and Messaging Strategy.

  • Design

    Visual Identity Redesign, Logo System Development, Art Direction, Brand Applications, Visual System Creation.

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